Business Marketing Management B2B 11th Edition by Hutt and Speh Test Bank
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Table of Content:
1. A Business Marketing Perspective.
2. The Business Market: Perspectives on the Organizational Buyer.
3. Organizational Buying Behavior.
4. Customer Relationship Management Strategies for Business Markets.
5. Business Marketing Planning: Strategic Perspectives.
6. Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets.
8. Managing Innovation and New Industrial Product Development.
9. Managing Services for Business Markets.
10. Managing Business Marketing Channels.
11. Supply Chain Strategies.
12. Pricing Strategy for Business Markets.
13. Business Marketing Communications: Advertising and Sales Promotion.
14. Business Marketing Communications: Managing the Personal Selling Function.
15. Marketing Performance Measurement
Author: Michael D Hutt, Thomas W Speh
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